ZEMPO, Keiichi received B.S., M.B.A. and Ph.D. in Eng. at University of Tsukuba in 2008, 2010 and 2013, respectively. He is currently an Associate Professor with the University of Tsukuba, a PRESTO Researcher with Japan Science and Technology Agency, and the CEO of Xtrans tech Inc. His research interests include the extension of human perception, sensory agency, telepresence, XR, service measurement, etc., focusing on acoustic technology.