Yongcheng LIU is one of the leaders in the field of video game user experience in China. He serves as a Senior Director at NetEase Games, leading a team of over 150 people comprised of graphics engineers, designers, artists, and data scientists. He is passionate about bringing advancements in game development and cutting-edge explorations to the field of education, particularly in the areas of graphics, art, psychology, and digital therapeutics. He teaches related courses at several universities in China, where he holds the position of Associate Professor.