Avatars for Good Drinking: An Exploratory Study of The Effects of Avatar’s Body Shape on Beverage Perception
SessionPosters Gallery
DescriptionIn a virtual environment, we studied how avatar body shape impacts beverage perception. Gradual body transitions improved body ownership, and larger avatars enhanced purchase intention.
Event Type
Poster
TimeThursday, 14 December 202310:00am - 5:30pm
LocationExhibition Hall 1, Level 2 (Exhibition Centre)
