Dr Ali Asadipour is the Academic Lead of the RCA's Computer Science Research Centre (CSRC). His expertise lies in Intelligent Human-Computer Interaction (IHCI), ranging from theory to design to implementation of novel immersive, intelligent, and interactive environments. Prior to his appointment at RCA, he worked at Warwick University leading research groups in the field of computer science, engineering, social sciences, and digital health and wellbeing on a number of research projects (UKRI, EPSRC-JLR, BBSRC, RAEng, ERC, and Catapult).