A. Prof. Taehyun James (TJ) Rhee is a Director of the Computational Media Innovation Centre and the co-founder of Computer Graphics degrees at Victoria University of Wellington. With over 25 years' experience in the immersive and interactive media sector, he has worked in both academia and industry (including 17 years in Samsung). He has chaired the VRAR Programme at SIGGRAPH Asia 2018, served as General Chair at Pacific Graphics 2020 and 2021, and Executive Committee of Asia Graphics Association. His current research focuses on advancing immersive, interactive, and intelligent media technologies for augmented telepresence, digital twins, and live visual effects.