Cheng-Hung is a researcher exploring designed artifacts, experiential media and immersive storytelling. With an interdisciplinary background in psychology, computer science, and design, he investigates how emerging technologies transform human perceptions and engagement. His published works examine topics including VR/AR, AI, design cognition, and human-computer interaction. Cheng-Hung has also created design works exhibited globally. He is passionate about employing a hybrid lens integrating scientific rigor with creative practice to study and pioneer innovative formats for narrative experiences.